As of late, as soon as one designer collaboration hits stores, Target’s prepped and ready to go, primped to provide customers with a new offering from their latest designer partner. Come fall, the retailer is continuing it’s passion for providing high fashion options at a reasonable price, and has courted a new designer—Phillip Lim!
“What was exciting for me this time around was that they gave me the opportunity to do lifestyle instead of a capsule collation of dresses or blouses, something that might be diffused,” Lim said. It was the chance to create the new concept of modern day wardrobe and accessories to really address the modern day citizen.”
Like select collaborations in the past, Lim worked with Target on a line that include clothes for both men and women as well as shoes, bags, accessories, and travel accessories. “I think that what’s most interesting to me is the concept of on-the-go for men and women who really live a multi-textural and multi-faceted life. They’re time poor. In the collection I did this whole system of travel and kits to make life easier that was pack and go, travel and go.”
Though he’s not sharing any of the specific details when it comes to color schemes or patterns, prepare to see neutral tones, basic prints, and a selection of materials such as chiffon, real leather, jersey and French terry.
The 3.1 Phillip Lim for Target collection will hit stores on September 15, 2013 and will range in price from $19.99-$299.99, though the majority of items will be under $49.99!