A Re-Fresh-ing Take on Tea

By  January 15, 2014

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Admittedly, we Glam gals are more coffee drinkers than tea sippers, but thanks to Fresh, we’re giving the other morning caffeine fix another look.

Fresh’s Lev Glazman first delved into the ingredient when he tried a cup of Kombucha and “Noticed a boost in [his] energy levels and immediately began researching black tea.” For one of his experiments, he tapped into his inner Joan Crawford and froze ice cubes of the “immortal health elixir” to rub on his face, which tightened and reenergized his skin.

The discovery led Glazman and Fresh co-founder Alina Roytberg all the way to Hangzhou, China where they learned everything about tea, from how to pick the leaves to understanding how the level of fermentation affects the type and effectiveness of antioxidants. The result was an expanded Black Tea collection of skincare solutions, including the Age-Delay Instant Infusion, serum, face cream, and eye concentrate. All are formulated with black tea ferment and extract to soften and protect the skin from free radicals; blackberry leaf extract to firm and smooth; and Lychee seed extract for added elasticity.

Talk about get up and glow!