A Very Gatsby Breakfast at Tiffany’s

By  April 18, 2013

Just when we thought we reached the pinnacle of excitement for the upcoming release of The Great Gatsby, Tiffany & Co. heightened our emotions. The legendary jewelry brand dedicated their iconic windows to the film in celebration of its contribution to the film – a collaboration of envy inducing baubles, of course. Seeing as F. Scott Fitzgerald was, in fact, a Tiffany’s customer, the partnership makes perfect sense. And then we swooned yet again in anticipation.

To unveil the Jazz Age inspired windows, Baz Luhrman and Catherine Martin (the genius duo behind the new remake of the celebrated Fitzgerald novel) invited select members of the press to actually have breakfast at Tiffany’s. Surrounded by dedicated displays featuring jewelry from the film actually worn by cast members including Carey Mulligan, Luhrmann, Martin and Vice President of Visual Creative Merchandising for Tiffany, Richard Moore dove into the film, Tiffany’s involvement, and personal anecdotes about the making of (what’s sure to be) a game-changing movie. Here are a few tidbits you should know before you sit down to see the film!

  • The signet ring that Jay Gatsby (Leonardo DiCaprio) wears, (which is part of the Tiffany & Co collaboration) features a daisy design, to signify his love for Daisy Buchanan. But that’s not the only piece with a touch of the flower. As Martin and Tiffany’s collaborated, the daisy symbol made its way into many of the pieces of jewelry, realizing it was the overarching motif for the film.
  • Luhrmann was years ahead of the rest of us, having seen the Robert Redford version of The Great Gatsby with his father when he was 12 years old. “I’d like to say that like all of you, I read it in high school, but I didn’t.” Following his initial introduction, Luhrmann finally sat down with the book on a train after the completion of Moulin Rouge. Armed with wine and a tape of the book, he fell in love with Fitzgerald’s tale. “And the next day, I could not wait for night to fall so I could finish that book. At the end of it, I went, there’s a movie and that was the beginning of a ten year journey to get the rights.”
  • As everyone is well aware, Miuccia Prada was a bit of an influence in the film’s costumes as well. Luhrmann, Martin and Prada go way back – to the 1996 version of Romeo and Juliet. After creating pieces including Romeo’s suit for the wedding scene, it turns out that the designer was the first individual to screen film starring DiCaprio and Claire Danes.
  • While the film clearly celebrates the ’20s, there’s a heavy dose of modern-ism thanks to the 3D technology, the score with today’s artists, and the influence of Prada’s designs. This will only enhance the film, according to Luhrmann and Martin. “Fitzgerald had an enormous love of the modern and anything that was new, dynamic. He was looking towards the future, it was about a new era, the Jazz Age, where all the rules that you once knew were revolutionized. It was a revolutionary time, a time when women were much more employed…you also have women fashion designers like Coco Chanel, like the Callot sisters, all speaking to women and making clothes for women. That is something that Miuccia Prada does today…she’s speaking to women now.”

Click through for a look at the Tiffany & Co windows honoring The Great Gatsby!

A 1920s skyline etched from layers of sculpted glass and mirror set the stage for dramatically draped ropes of pearls with shimmering diamond accents.

A scene inspired by the iconic Ziegfeld Follies, and reminiscent of the stage at Radio City Music Hall in New York, dramatic layers of glass curtains reveal a hand blown glass swing with a perfectly perched diamond floral ring. Sculpted ombre deco chandeliers complete the scene, suspended high above the stage.

Layers of etched glass and mirrors, depicting a deco fountain, provide asumptuous backdrop to a pair of stylized sculpted hands adorned with pearl and diamond hand ornaments from The Great Gatsby Collection, inspired by Baz Luhrmann’s film in collaboration with Catherine Martin. Five staggeringly detailed miniature chandeliers hover above whilst floating glass bubbles framed by deco crystal sconces to complete the look.

A party scene, featuring an impossible stack of 20’s style champagne coups filled to overflowing and dripping with a dozen pairs of chandelier earrings take center stage above a wooden inlayed dance floor depicting Jay Gatsby’s monogram, which features heavily within the film and in the Tiffany jewelry collections inspired by the film.

The Savoy diamond headpiece from The Great Gatsby Collection, inspired by Baz Luhrmann’s film in collaboration with Catherine Martin, floats above a shining dance floor of glass bubbles.  In the background a night sky is filled with animated fireworks, reminiscent of the garden of Jay Gatsby’s wild Long Island summer parties.