A Very Juicy “Bad Reputation” In Time for NYFW

By  February 07, 2013

Looks like supermodels Lindsay Ellingson, Kasia Struss and Anais Mali don’t give a damn about a bad reputation when it comes to Juicy Couture. The leggy ladies play up the bad girl image in the brand’s film to celebrate the launch of its Fall 2013 collection, featuring laid back, California beach-chic pieces with a hardcore twist. Directed by Justin Wu, the minute long video is inspired by our favorite glamorously bad girls through the ages, from Marianne Faithful to Joan Jett, Kate Moss to Pussy Riot. The film follows an all female band as they play their shows wearing effortlessly edgy, ready to rock looks from the Fall 2013 collection.