Acheiving The Body of Elle Macpherson

By  April 11, 2014

JCPenney Launches THE BODY By Elle Macpherson IntimatesIf you can’t pull off the fashion choices of a supermodel — we’re looking at the leather shorts Elle Macpherson wore to the launch of The Body collection for JCPenney — at least you can dress like a supermodel when it comes to intimates, right?

Well known for her nickname, The Body, thanks to her record breaking five covers with Sports Illustrated Swimsuit Edition, Macpherson translated her modeling career into a design career. Years ago, she launched Elle Macpherson Intimates, aiming to provide a line for women that melded three of her passions.

“When I created Elle Macpherson Intimates twenty five years ago, I was looking to create something with a European feel, American fit and Australian effortlessness. That was the DNA of Elle. When it moved to America, I noticed women were really interested in the shape and the form of their body. I want to create bras that change the shape of your body. You can make the choice of how you want to look for your day.”

With a successful quarter of a century of experience, JCPenney turned to Macpherson in order to launch a new collection – The Body by Elle Macpherson. It will comprise of  four distinct bra styles in smooth, natural, boost and fit with coordinating panties in hipster, bikini and thong cuts in stretch, seamless, mesh patterns and lace.

“I thought to myself, if I could create the four silhouettes that women can choose from that are performance based but maintain the European feel, American fit and Australian color, then that’s what I want to do. And that’s what I did.”

Though her personal favorite is the fit collection, there’s a wealth of options to choose from online and in stores, starting today!