Alicia Keys’ Givenchy Fragrance Campaign Unveiled

By  June 20, 2014

Alicia-Keys-Givenchy-fragrance-ad

Alicia Keys is as good as gold for her Givenchy fragrance campaign.

The songstress was Riccardo Tisci’s top pick for the debut of the luxury house’s upcoming Dahlia Divin scent. “Spiritually we’re a lot alike,” Keys told Women’s Wear Daily. “I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.”

The Tim Walker-lensed campaign, which launches in September, was a collaboration between the two artists. Tisci personally designed the custom dress Keys wears, and the songstress composed the music for the TV clip. “We started working on the music in Paris, and then Alicia came back with a brilliant soundtrack,” said Thierry Maman, Parfums Givenchy’s global president.

The fragrance channels the brand’s idea of celebrating women as modern-day goddesses with a blend of jasmine, Mirabelle plum, patchouli, vetiver, and sandalwood, creating an aroma that “is grounded, but still has a femininity that is very earthy,” Keys shared. Dahlia Devin will be offered at department and specialty retailers with prices ranging from $53 for the Skin Dew to $110 for the largest bottle of perfume.

Keys hopes that her new role with Givenchy will inspire others to diversify their views of beauty. “It seems that only one type of beauty is seen as beautiful,” she explained. “The biggest mistake is to think that beauty is physical. Beauty is so internal, and it’s about who you are and what you believe in, what you stand for. I’d like to see women with a little more voluptuousness. There’s no way in the world that we’re all a size 2, and people beat themselves up if they’re not small enough or light enough or dark enough or skinny enough.”