Furthering their mission to produce sustainable fashion, H&M is launching two new collections: Conscious and Conscious Exclusive. Each collection contains key fashion pieces made from sustainable materials, like organic cotton, Tencel, hemp and recycled materials.
“I’m very excited to work with H&M Conscious campaign, because we share the same values about sustainability,” said supermodel Amber Valletta, the star of both campaigns. “This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made from organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.”
H&M partnered with sustainable fashion and design company Ever Manifesto on the Conscious Exclusive line—a dramatic mix of flamenco and bohemia.
“It’s great to engage with a brand like H&M that’s already aiming to lead the industry in making sustainable fashion mainstream, especially with such an elaborate and innovative collection,” Elizabeth von Guttmann and Alexia Niedzielski of Ever Manifesto said in a press release. “To be able to support their Conscious teams and to implement and inspire positive change is a really exciting experience.”
Both collections will be available online and in stores. And from the look that Amber is wearing, sustainable fashion never looked so good!