The Italian fashion house tapped the 39-year-old actress to star in their Fall 2014 and Spring 2015 ad campaigns succeeding chic celeb Jennifer Garner. Mario Sorrenti shot Adams posing with Max Mara’s leather handbags and sunglasses.
“Jennifer Garner was the first celebrity we worked with [on the accessories campaign] and the feedback we received was excellent both in terms of sell-on and sell-out, and in terms of credibility,” said Giorgio Guidotti, worldwide president of public relations and communications for Max Mara Group. “This new step is a sign of continuity. The claim is the same: ‘Timeless is now.’ These are timeless actresses, not associated to a scoop of the moment.”
This isn’t the American Hustle actress first time as the face of an ad campaign. In 2012, she starred in Band of Outsiders polaroid campaign and Lacoste’s 2013 fragrance ad.
Adams is timeless, indeed. We can’t wait to see how she incorporates Max Mara into her red carpet style.