Following her trip to St Petersburg with the CFDA Incubator and the W, Arielle Shapiro is placing her trademark on the hotel chain, in a very specific way. Robes may be the norm in regular rooms, but now the lucky guests staying in one of the VIP rooms at the W South Beach & Residences get to enjoy a luxurious take on the loungewear.
For the first time in W’s history, the hotel is teaming up with an innerwear designer, as Shapiro has been tapped to design a pair of pajamas for the Miami hotel. Beginning in July, VIP guests will be gifted a set, and a limited quantity will be for sale online and at the hotel for $165.
“This is the first time I’ve ever done anything for a hotel property. I’m very proud of it because my family was in the fur business on Lincoln Road in Miami for many years,” said Shapiro. Her PJs are 100 percent cotton, handmade in New York, but perfectly suited for lounging about in the Miami hotel given the design: shorts and a button down short sleeve top in deep heather-grey with hot pink piping.