Ashley Judd & Anthony Mackie Make Earth Day Every Day

By  April 03, 2014

Kiehls-RareEarth-Ashley-Judd

Kiehl’s is celebrating Earth Month with two new additions to its Limited Edition Label Art series.

The skincare authority tapped Ashley Judd and Anthony Mackie, who you’ll see on the silver screen this spring in Divergent and Captain America: The Winter Soldier, to create custom labels for the Rare Earth Deep Pore Cleansing Masque. Each revealed their vision of social responsibility in their Earth-inspired designs. The masque itself contains fair-trade Amazonian White Clay, which removes dirt, toxins, excess oil, and dead cells, leaving skin brighter and pores tighter.

In keeping with the spirit of Earth Month, the brand is donating the proceeds of the limited editions masques up to $50,000 to Recycle Across America to help provide 65,00 standardized recycling labels for select K-12 schools throughout the US. Once you’ve cleaned out your mud mask, you can recycle the empty jars to earn stamps on you Recycle and Be Rewarded! Card. All it takes is 10 stamps to snap up an item from the brand official Travel Collection, and best of all, there’s no limit to what you can earn just by being kinder to the environment.

Looks like we’ll be masking a bit more often this season!