What better way to further the legacy of innovator and Apple co-founder Steve Jobs than to release the trailer for his biopic, in a way that has never been done before?
A 15-second trailer for Jobs made its debut on Instagram with Ashton Kutcher reciting Job’s “Here’s to the crazy ones” Think Different campaign as clips of the That 70’s Show star flash across the screen. The scenes show Demi Moore’s ex-husband shirtless wearing Jobs’ trademark blue jeans, in the garage presumably building a computer with Steve Wozniak and proudly displaying the very first personal computer.
It’s hard to imagine life without the personal computer, or iPad, iPhone, or iPod that changed the way listen to music as well as consume and share content. Hopefully this biopic does it justice when it hits theaters August 16th.
Watch the trailer below: