Robin McGraw, the wife of TV personality Dr. Phil McGraw has announced her own lifestyle brand, Robin McGraw Revelation which is launching it’s first line of products — a skincare line which has been in development for more than three years. Her goal was to create a skincare line with an ingredient that’s exclusive to her.
What is the exclusive ingredient you may ask? It’s something called Flora-Cell Complex liposome, which draws its potency from an extract of resilient Swiss edelweiss flower. The collection consists of Absolute Glow purifying facial cleanser ($19.95), Awaken Youth regenerating overnight treatment ($39.95), Retinol-based Jewel Drops anti-aging serum capsules ($49.95), Total Renewal micro polishing scrub ($24.95) and Vital Hydration serum infused moisturizing treatment ($29.95).
It also has a four-pack set of lipgloss, with the proceeds from the lipgloss sales going to the When Georgia Smiled Foundation — a foundation named after her late mother that’s dedicated to supporting victims of domestic violence.
“My mother had a flair for aesthetics,” McGraw explains. “I inherited my love of creating from her.” She sees the Robin McGraw Revelation brand expanding with a number of under-wraps releases, in addition to new skincare products and a rumored fragrance.
After all those years of watching Dr. Phil talk about the importance of good skincare, I definitely trust that Robin’s products will work — the question is how well?
The collection will make it’s debut on HSN in April. Will you be buying?
B.Scott, The Multimedia Maven and Every Girl’s Best Friend, serves as the premiere tastemaker of lovebscott.com, providing his ‘love muffins’ with the latest in celebrity news, entertainment, fashion and advice. He’s best known as one of the first internet celebrities to successfully transition into television and radio.