THE HAIR: To achieve “unconventional beauty,” James Pecis worked Phyto Phytovolume Actif Volumizing Spray into dry hair. Then, he worked it through with his hands and T3’s Featherweight Luxe 2i blow dryer. On some models, he repeated these processes for added texture. The just-short-of-grungy texture called for a center part and a quick touch of heat from the T3 Bodywaver (curled in alternate directions). The hair, which Pecis decided deserved a different descriptor than “downtown,” so settled on “on the ferry to Williamsburg,” was then hand-combed and finished with hairspray.
THE MAKEUP: Aaron de Mey relied on multi-tasking Maybelline products to create a cool-girl look, which he dubbed “electric smokiness.” This girl looks like she’s done her makeup herself, with dark-rimmed eyes and dewy skin. De Mey swiped Maybelline Babylips Lip Balm on the cheekbones and center of the face to keep the models looking realistic. He covered up blemishes, marks and under eye circles with concealer. Then, he used Maybelline Master Smokey Longwear Shadow Pencil in three colors (a blackened emerald, a blackened navy and a blackened violet) to line all the way around the eyes. To get the “cool girl” effect, he wiped away the top line with a Q-tip so that the only product remaining was the excess caught in the lashes. De Mey smeared Babylips on the lids to make the eyes sparkle just so and smudged the lower line of eyeliner with a soft brush. Bare lashes and brushed-up brows kept the look realistic and achievable.
THE MANI: Manicurist Rita Remark used Essie polishes to create a clean, natural nail look that wouldn’t take away from the clothes. She applied a ridge-filling base coat before layering on two coats of Allure. The look got a matte finish with one coat of Matte About You.