Not sure if this is real, but here’s an in-your-face ad if I ever saw one:
For his first men’s fragrance, the designer decided to bare all in the advert for Marc Jacobs Bang, a cologne formulated with notes of peppercorns, woods, patchouli, and white moss. Says Jacobs to WWD:
“Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now — you should be the model for men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin — for women, it can be like changing a makeup color, but not for men. Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang.”
Look for Bang online and at all Marc Jacobs stores and in Bloomingdales on July 30th; $55 for 1.7 ounces and $75 for 3.4 ounces.