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Tina Fey Goes Back to Garnier

By  April 17, 2014

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Tina Fey is shifting her focus from her follicles to her face as the new spokesperson of Garnier skincare.

The beauty brand announced that our favorite funny lady will be featured in an upcoming campaign for its Ultra-Lift skincare line, including the new Ultra-Lift Transformer, which firms and fights wrinkles, an the Ultra-lift Anti-Wrinkle Firming Night Cream. The print and TV ads will be unveiled later this month.

After Fey’s success with Garnier’s Nutrisse hair color ads, it was an easy choice to bring her back for the fresh launches. “Tina Fey has been an enormous success for us,” David Greenberg, President of Maybelline New York, Garnier and essie, said in a statement. “Tina’s personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family.”

We’re psyched to see Fey back in the beauty game, and can’t wait to giggle along with her new commercial!

Jourdan Dunn is Maybelline’s Freshest Face

By  April 17, 2014

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Jourdan Dunn isn’t just born with it; she’s also the new face of Maybelline.

The runway regular will become the face of the brand’s upcoming Go Extreme mascara, with print and TV ads slated to go live this month. The new beauty deal was one of her dream jobs, and Dunn was excited to join the likes of Christy Turlington and Freja Beha Erichsen.“”It is an honor to be a spokesperson for such an iconic brand,” she said in a statement. “I am proud to say that I am a Maybelline girl and hopefully I can make people feel the same way I did when I saw the advertisements growing up. The brand imagery is always beautiful and positive. To now be a part of that is a dream come true!”

This marks the latest campaign for the British beauty, who previously teamed up with her bestie Cara Delevingne for YSL’s Touche Éclat and Burberry Beauty, not mention her previous campaign for CK One Red. Congrats, Jourdan, you’ve dunn well!

Pretty Pastel Polishes to Primp for Easter

By  April 16, 2014

We’re all in the midst of gathering our Sunday best, filling baskets, as well as dying and decorating eggs in time for Easter. While most of the festivities are set for Sunday, you can get in on the fun in the mean time. We love adorable Easter designs, but if you don’t have the time or patience to paint bunnies and chicks on your tips and toes, an easy solution is a pretty pastel polish. Here are a few of our favorites:

Pastel-Polish-Roundup

 

1. Sally Hansen Complete Salon Manicure in Almost Almond, available at Drugstore.com for $7
2. Red Carpet Manicure Nail Lacquer in Nervous with Anticipation, available at Ulta.com for $7.99
3. NCLA Nail Lacquer in Let’s Stay Forever, available at ShopNCLA.com for $16
4. Priti NYC Nail Polish in Chorus Line, available at PritiNYC.com for $15
5. Nails Inc. Latex Effect in Bermondsey Street, available at Sephora.com for $11
6. L’Oreal Colour Riche Nail Color in Walk on the Beach, available at Soap.com for $5.99
7. Butter London Nail Lacquer in Pimms, available at ButterLondon.com for $15
8. Deborah Lippmann Nail Lacquer in Spring Buds, available at DeborahLippmann.com for $18
9. Essie Nail Polish in Romper Room, available at Essie.com for $8.50
10. Julep Nail Color in Elisa, available at Julep.com for $14

Don’t Be Shiny – Stay Matte and Beat the Heat With This Makeup Artist Trick

By  April 16, 2014

prevent-oily-skinDon’t let the random days of chilly temperatures and random snowflakes fool you – spring is definitely here and summer is on its way. Soon you’ll be packing away all of your sweaters and getting reacquainted with your sleeveless styles. Soon, instead of worrying about your skin being too dry, you’ll be worried about sweating all of your makeup off the second you go outside. No worries. It happens to the best of us. Sweltering hot weather can be an issue for makeup lovers. I often find myself sweating profusely and having a fear of my makeup dripping off my face, or transferring onto my light colored clothing in the sun. I’ve been known to tell folks that I feel like a chocolate ice cream cone melting in the sun. Celebrity makeup artist Cynde Watson calls it “sweating cocoa.” No matter what we call it, it isn’t cute.

You may think that translucent powder is a shiny woman’s best friend on a hot day, but that isn’t necessarily the case. Powder can sit on your skin’s surface and look cakey, as well as transfer easily onto your clothing (and even more embarrassingly, that of others). During a recent Skype interview where she educated me on the mattifying power of professional favorite makeup line Becca Cosmetics, Watson taught me a secret she first learned from Sam Fine. Here is how professional makeup artists recommend you use powder, to effectively set your look:

Step 1 – pull a piece of tissue apart so it’s super thin, one ply.

Step 2 – use that tissue to gently blot the skin. Press to absorb the oil in the T-Zone.

Step 3 – THEN you can apply powder, because you’re applying it to matte skin (instead of over a layer of oil).

Watson confessed that as an artist, powder isn’t one of the first tools in her arsenal against the greasies. You can insure that your look stays matte by laying down the right foundation. It all begins with a killer primer. Watson sold me on Becca Cosmetics Ever Matte Poreless Priming Perfector, which can be used over or under foundations, on eyelids as primer, or on lips as mattifier. I love a good beauty all-rounder. I’m happy to report that I used Becca’s Priming Perfector on a recent 80 degree day and it stood up to the test! No melted chocolate ice cream, no sweating cocoa, no makeup transference. Yes, I got sweaty in the sun but my makeup didn’t budge. This is a movement I can get behind! I plan to stay matte and beat the heat by using primer, blotting my situation when needed, and above all else staying hydrated in the spring-into-summer heat so I don’t melt away.

What are your best tricks and tips for staying matte?

Contributing Editor, Patrice Grell Yursik is the creator of Afrobella.com, one of the first blogs to celebrate the beauty of natural hair and ladies of all skin tones and sizes. Affectionately called the Godmother of Brown Beauty Blogging, Patrice takes her readers inside unique beauty, fashion and cultural experiences

Zoe Kravitz Becomes A Blonde Babe

By  April 16, 2014

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It seems everyone went a bit blonder for Coachella, as Zoe Kravitz is the latest to snag a lighter ‘do.

The multihyphanate debuted her new cut, color, and bangs over the weekend during Coachella, even taking to the stage during the festivities. Kravitz really put the look on display during Jimmy Choo’s CHOO.08 event with a textured twist, posing with Solange in nearly matching red-hot ensembles.

She joins fellow boho babes Vanessa Hudgens and Kylie Jenner, who also opted for lighter locks over the same weekend. Looks like Jared Leto’s amazing ombre is breeding a bevy of ballayaged babes!

While the blonde is certainly a bold and beautiful move, we can’t help but wonder if there might be a candy color in her future as well. What do you think of Kravitz’s fresh look?

Let Matrix Maintain Your Mane with Google Glass

By  April 15, 2014

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While gadget geeks everywhere are using their tax refunds to snap up a pair of Google Glasses for themselves (remember, it’s a one day only sale), Matrix has already found a way to take tech specs to the salon chair.

The brand’s Class for Glass will include an upcoming app for professional stylists as well as video series for mane mavens who wants to get salon-quality styles at home. Matrix’s Artistic Director Ammon Carver worked with celebrity stylist George Papanikolas to create a series of in-depth tress tutorials that capture styling sessions directly from the eyes of the stylists. The series will also include a few familiar faces from your favorite beauty blogs as they recreate the latest hair trends.

Plus, if you sit in Papanikolas’s chair at The Andy LeCompter Salon, you can have him record your style session and email to you for a personalized hair how-to of your own!

Looks like we’ll need our own set of geek chic specs!

Why We Have a Shampoo and Conditioner Crush on L’Oréal Advanced Haircare

By  April 15, 2014

Why We Have a Shampoo and Conditioner Crush on L’Oréal
Oh, L’Oréal—at last a brand that understands that one kind does not fit all when it comes to shampoo and conditioner. From ladies looking to add body to their thin, limp locks to women needing to keep their color bold, our “mane” priorities are not all the same. Lucky for us, the Advanced Haircare line by L’Oréal has something for everybody.

For envious oomph, the L’Oréal Volume Filler Thickening haircare system tackles fine hair by actually increasing the diameter of your hair*,  bringing you voluptuous results. The incredible formula in this dynamic duo generates a thicker feel and long-lasting volume.

Abuser of chemical treatments, straighteners, and curling irons? Try the L’Oréal Total Repair Extreme line, made for extremely damaged, overprocessed hair. The whole collection contains powerful Lactic AHA to help repair broken hair fibers, making the deeply penetrating shampoo and conditioner your best bet for sealing split and brittle ends. See the system strengthen your strands with a mind-blowing transformation that lasts!

For more moderate damage, the L’Oréal Total Repair 5 shampoo and conditioner will having you waving goodbye to weak, limp, lifeless, dull, and strawlike hair—the five visible signs of damage this duo was made to combat. Repairing actions rebuild fibers for improved strength, vitality, silkiness, and shine without weighing down locks.

If you have color-treated  hair, look no further than the L’Oréal Color Vibrancy line. The shampoo and conditioner offers antioxidants and UVA and UVB filters that will not only shield your shade from fading but also nourish hair into silky-soft perfection.

*with Volume Filler Gelée.

Living Proof Steps Into Skincare with Spanx for Your Eyes

By  April 15, 2014

 

living-proof-neotensilLiving Proof has tamed tress troubles for years, but now the brand is stepping into another beauty realm to open our eyes to skincare possibilities.

The labs developed Neotensil, a skincare system that not only reshapes the appearance of eye bags but keeps the area hydrated for up to 24 hours, like Spanx but for your skin. It marks the first topical solution for the problem eye area without the worry of surgery.

The Living Proof labs worked Dr. Bob Langer, Dr. Betty Yu, Dr. Rox Anderson, and Dr. Barbara Gilchrest to create Strateris, the key ingredient in the system. The technology is a breatheable film that mimics skin’s eleasticity and shrinks down to compress and smooth the excess skin and fat pods that can protrude as we age. Not only that, but the formula provides up to 24 hours of hydration to the sensitive area.

While you’ll have to see a dermatologist to pick up the package; it’s also where they can show you how to use the 3-step system that comes with Skin Prep Towelettes, Reshaping Base, Activating Layer, Remover and Remover Pads, and the reshaping Tool to help smooth evertyhing evenly. Plus you can snap up an Under Eye Coverage powder that acts like a concealer to blend seamleslly with the rest of your makeup.

Need further proof? Check out LivingProof.com to check out incredible before and after pictures and find a medical professional in your area.

Louise Bourgoin Bolsters Kenzo's Perfume Portfolio

By  April 15, 2014

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Louise Bourgoin will be introduced to American audiences and fragrance fanatics as the new face of Kenzo.

The French actress will be featured in a campaign for the brand’s as yet unnamed scent, according to Women’s Wear Daily. Kenzo’s creative director Patrick Guedj will step behind the camera for the ads that will likely appear in September issues. Bourgoin joins fellow up-and-coming screen siren Olga Kurylenko, who served as the face of the brand’s Amour perfume.

We may not know Bourgoin on this side of the pond, as she’s appeared in numerous French films including The Extraordinary Adventures of Adèle Blanc-Sec and A Happy Event; but we’ll be seeing a lot more of her this year with Mark Wahlberg in the upcoming thriller Mojave when it hits theaters nationwide.

With her effortless beauty, we’re sure Bourgoin will shine!

Oh, So Glam: Giorgio Armani Beauty

By  April 15, 2014

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Just call it summer in a bottle. I’m so intrigued by Giorgio Armani’s new Maestro Fusion Blush and Bronzer for summer. Supposedly, this whisper light formula blends seamlessly to give your cheeks a natural, sun-kissed glow — and with warmer temps approaching, who doesn’t want to look like they just came from the beach? If the promise of dewy, peachy cheeks isn’t enough to sell you, the gorgeous packaging might be. Hello, chic! Wouldn’t these look beautiful out on a bathroom counter?

Shop the Glam: Giorgio Armani Maestro Fusion Blush and Limited Edition SPF 15 Summer Bronzer.

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Victoria McGinley is the editor of vmac+cheese, a New York City based daily lifestyle blog that covers plenty of topics to delight and inspire, including style, design, art, culture, beauty, and original recipes. A native of Austin, TX, she’s blogged since 2008, and in early 2012, launched Vivaleur, a graphic design and blog consulting company. When she’s not blogging or working with clients, you can find her exploring New York with her husband Joe, and their French bulldog, Lucy.