Called Christie Brinkley Authentic Skincare, Brinkley collaborated with renowned dermatologist Doris Day to infuse the eight-piece vegan line with a proprietary Bio-Copper Complex to revitalize skin while providing protection from infrared solar rays. The range includes the Recapture Day + IR Defense Anti-Aging Day Cream, Recapture 360 Night Anti-Aging Night Treatment, Complete Clarity Daily Facial Exfoliating Polish, Refocus Eye + IR Defense Serum Infusion Eye Treatment, Uplift + IR Defense Firming Neck & Décolleté Treatment, Close Up Instant Wrinkle Smoother & Treatment, Close Up + IR Defense Skin Smoothing Primer Serum, and Complete Clarity Facial Cleansing Wash with prices ranging from $22.95 to $69.95. “It was very important to me that we formulated something that, as much as is possible, protected against future sun damage,” Brinkley told Women’s Wear Daily.
Don’t expect to see the turquoise and amber glass jars on department store beauty counters, as the Brinkley’s line is slated to make its debut on HSN in March before rolling out to Kohl’s later that month. Brinkley already had close ties to the network, as she worked with HSN’s chief merchandising officer Anne Martin-Vachon when both were with CoverGirl in 2005. “She has all sorts of stories, on everything from her line to her modeling career to her kids [Brinkley’s 15-year-old daughter, Sailor Brinkley-Cook, is also a model; both are represented by IMG], “ Martin-Vachon told the trad publication. “She has first-to-market technology in the line, which is a fair trade, eco-friendly line that doesn’t test on animals. And she is incredibly passionate about this line.”
This just marks the latest beauty venture for the model mogul,–she also has a wig collection for Hair2Wear and a signature scent, Believe by Christie Brinkley. It looks like beauty by Brinkley is taking over the world one counter (and network) at a time.