While resolutions tend to fall by the wayside before the end of the month, Benefit has a resolution that you’ll want to keep up. Better yet? This one won’t cost you a gym membership but it still contains the power to change the way you look at yourself.
The beauty brand partnered with Love Is Louder, an organization dedicated to supporting those feeling mistreated, misunderstood, or alone, for a 7-day challenge to focus on the positive and embrace confidence. Though the details of the challenge have yet to be released, the partners released a video featuring co-founder Brittany Snow, Nikki Reed, and a slew of YouTube beauty gurus to inspire everyday beauty buffs and those in need of a confidence boost to sign up for the challenge (don’t worry; we’ve already added our names to the list).
As much as we love playing with makeup, hair products, and skincare, we understand that true beauty is found on the inside, and we can’t wait to delve deeper. Don’t forget to sign up as the challenge kicks off January 13th!
Haven’t seen the clip yet? Check out the video below: