We’ve heard about Blake Lively’s new foray into the realm of lifestyle and e-commerce for some time–since last September to be exact.
“It’s something that will be launching in a few months and that I’m really, really, thrilled about,” Lively told British Vogue last year. “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there—it’s without a genre.”
Though the site sounds suspiciously like Gwyneth Paltrow’s Goop, we’ll get our chance to see what exactly Lively meant when her website launches on July 23! Page Six is reporting that the website will sell “curated fashionable items,” and “will have a focus on artisans and products chosen by Lively, who will appear in videos for the site.”