On 07/07/07 Purple Will Reign as Revelations Perfume and Cosmetics and megastar entertainer Prince introduce the 3121 fragrance with an in-store concert and special 24 hour online philanthropic event.
Visitors who log on to www.3121Perfume.com on 07/07/07, from 12am-12pm, will have the opportunity to purchase the 3121 30 ml fragrance for $31.21. 7% of each sale will be divided among 7 charities chosen by Prince and Revelations.
“Our goal is to raise a half million dollars for charity,” said Larry Couey, President of Revelations. “Prince has always been generous and this is an opportunity for the public to join him in giving back in a very large and meaningful way.”
(source)
