The Miller girls launched their new fashion line Twenty8Twelve to a bevy of fashionable New Yorkers and designers.  Why did so many designers attended? Maybe they didn’t get the memo from Phillip Lim; when Hollywood stars become fashion designers, real fashion designers loose out.

As much as I would love to hate on Sienna’s new collection, I have to admit it really does capture her essence. A bit boho and bit Soho, the line combines great elements from the past three years of fashion. The inspiration for the new collection? “Patti Smith, Keith Richards, free-thinking, radical people who aren’t influenced by others,” Sienna told Instyle.

I think what was more impressive than the clothes was the guest list which included the following; Anne Hathaway, Rachel Zoe, Agyness Deyn, Jeffrey Costello, Robert Tagliapietra, Leigh Lezark, Benjamin Cho, Meredith Melling-Burke, Alexis Bryan, Lily Donaldson, Caroline Winberg, Susan Carocktan, and Max Minghella.  Not bad Sienna.  Apparently your lack of box office bang hasn’t affected your roladex.

It’s available exclusively to Bergdorf Goodman so break out the platinum card before you go.