BCBGMAXAZRIAGROUP plans to show their Herv Lger by Max Azria ready-to-wear collection during Fall 2008 Mercedes-Benz Fashion Week. This will mark the first time since the mid-nineties that the collection will be presented on the runway, and the first time ever that it will be shown in New York. The collection was originally shown in Paris.
Im thrilled to be bringing the glamour and sensuality of Herv Lger by Max Azria to the New York runway, said Max Azria, designer, chairman and CEO of BCBGMAXAZRIAGROUP. Ive spent the last year focusing on redesigning and reinventing the brand, while staying true to the houses heritage.
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