We've all seen those ads for L'Oreal Paris Telescopic mascara where Penelope Cruz walks around with eyelashes so long that it looks like an evil scientist has jammed two giant squids into her eye sockets as some kind of sick joke.

And, upon seeing the L'Oreal advert, we all thought the same two things, which were 1) Penelope Cruz's eyelashes are so ridiculously long that we can't imagine anyone actually wanting to look like that anyway and 2) Surely L'Oreal Paris Telescopic mascara can't be that effective. And now it appears that it can't. The Advertising Standards Authority has attacked the L'Oreal mascara advert because it's turned out that Penelope Cruz was wearing fake eyelashes to achieve her long-lashed look. As punishment, the ASA has ordered L'Oreal to make it clear when models wear fake lashes in future, and also to change its slogan from "Because I'm worth it" to "Because I'm a massive fucking worthless liar. And Sahara was shit."

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