What: The Next Designer ⿿It⿿ Item for the Masses
Why:
Gap
was born in 1969 and it has survived on its selection of classic T-shirts, jeans and button-up shirts until just recently, when its
sagging sales created a little fashion media frenzy. How to remedy the problem? Bring in the big guns⿿in this case, a team of up-and-coming designers named
Doo-Ri Chung, Laura and Kate Mulleavy of
Rodarte, and
Thakoon Panichgul. Not quite sure who these people are? They were the winners of a fashion contest sponsored by
Vogue and the Council of Fashion Designers of America, and they are the lucky stars chosen to create a new limited-edition selection of white, button-down shirts for Gap.
By now you should be thinking how to get your hands on one of these designer-meets-the-masses shirts that will retail for far below any designer item ever could. Keep your eyes peeled, for if these become as popular as Proenza Schouler⿿s latest hits, you may not be able to get in on the white-hot trend.
Read More:
NY Times and
WWD
