Coty and country music superstar Tim McGraw are teaming up to create a signature fragrance.  According to the latest, McGraw’s first and yet- to-be named fragrance will capture his rugged, stylish demeanor.  The scent will be available next summer. (I’ve been trying to remember if McGraw’s wife, Faith Hill, had a fragrance a few years ago.  I did a search and couldn’t find anything, but I didn’t have time to look very long. If anybody knows, please leave me a comment.)

Said Bernard Beetz, CEO of Coty:

“Tim McGraw’s authentic and spirited personality make him the ideal partner for a new fragrance. Just as Tim has delivered 30 number one hits and sold over 36 million albums to date, we anticipate a blockbuster fragrance for both his fans and the beauty industry. We are very excited about our latest celebrity collaboration and look forward to a successful and sustained partnership.”

McGraw also thinks it’s a great idea:

“Creating my own fragrance is an exciting new endeavor for me. Coty has a great creative and marketing team, one of the best in the industry and I’m looking forward to working with them.”