I came across this article today that says that
Coach and Ralph Lauren posted record ecommerce revenue for 2006...“...Coach, No. 162 in the Internet Retailer Top 500 Guide, grew its online sales for the 2006 fiscal year by 29.5% to $54 million from $41 million in fiscal 2005. Overall the web accounted for about 3% of total FY 2006 sales of $2.11 billion....Brand recognition also is helping Ralph Lauren Media LLC grow its online sales. Ralph Lauren Media, a joint venture owned and operated by ValueVision Media Inc. and Polo Ralph Lauren Corp., posted e-commerce sales of $114 million in 2006, up by 34.1% from web sales of $85 million in 2005.”
So, as a fashion designer or boutique who sells products through a website, how do you convert those web browsers into sales? This is a major question that every business owner should be asking. After all, most people do shop the internet to see what the latest is in fashion, however, they end up going into the store to buy. Read this great article over at the
Wholesale Sunglasses Blog to find out different
strategies to boost your online sales.
