You may want to think twice before you purchase that gorgeous coral jewelry.  As I was browsing through the June 2008 issue of “O” Magazine, I found out that 20% of the world’s coral reefs have been destroyed by climate change, pollution, destructive fishing, and all types of commercial use.  

Tiffany & Co., Lela Rose, and other fashion brands have launched a conservation campaign called “Too Precious To Wear” and are urging people to boycott the use of natural coral.  They’re also pushing for legislation to protect the coral reefs that we have right now.  For more information, visit:  www.tooprecioustowear.org. 

At the "Too Precious To Wear" website I came across a nice alternative to coral jewelry.  Lucina is a company that makes "socially conscious" jewelry and I really like this berry coil bracelet made of red choclo seeds from Columbia.