According to the National Retail Federation⿿s 2006 Valentine⿿s Day Consumer Intentions and Actions Survey, the average consumer will spend $100.89 on Valentine⿿s Day. Wow, that was a mouth-full! I bet you didn⿿t know there was such a survey. I sure didn⿿t. The survey shows spending will be up, from the average of $97.27 last year.
Almost 61% of consumers plan to celebrate the holiday and the NRK is predicting retail sales to reach $13.70 billion, up from $13.19 billion last year.
Please vote in our poll and let us know how much money you intend to spend for Valentine⿿s Day.
Here are some interesting facts for you:
The average male plans to spend $135.67.
The average female plans to spend $68.64.
Combined male and female consumer spending is expected to average $100.89, $3.62 more than last year.
Consumers aged 45-54 plan to spend more than any other age group, at $128.78 each, up from $118.11 last year and $88.96 two years ago.
Consumers aged 18-24 plan to spend $81.89 this year, a decrease from $83.50 last year and a dramatic drop from $154.65 two years ago.
Source
About.com, picture from pro-giftbaskets.com
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