The makeup maven has partnered with Girl Rising to release a limited edition mascara in the US, UK, Korea, and South Africa whose full proceeds will go to the Pretty Powerful Campaign. For $25, the initiative funds educational, job skills training, and empowerment programs worldwide for women and girls to not only confront gender inequality but to also help better their community and break the cycle of poverty.
Brown herself believes that confidence can help you overcome many obstacles, but education is key to make great change. “[N]othing makes a woman or girl feel more confident than being educated and having the knowledge and kills to better her life, an the lives of her family and community members,” she explained.
After watching a clip from the Girl Rising documentary, which tells the story of nine girls from around the developing world who overcome the odds to pursue their dreams of an education, the mascara is an easy way to make a difference.