Before Cara Delevingne’s brows were the biggest must-have in beauty, it was Brooke Shields who put them in the fashionable spotlight. Shield’s share of gorgeous glossies and screen time over the years has primed the multitasking mom to become MAC’s latest Icon with a cosmetic collection that encompasses both sides of every woman.
The “serendipitous” collaboration between the model and the makeup brand sprung up over coffee, and Shields was instantly taken with the idea, pulling inspiration from her own makeup kits. “The minute [James Gager, MAC’s senior vice president and creative director] planted the seed, I went to work on my [inspiration] book,” she told Women’s Wear Daily. “I was smearing lipsticks and making smudges of products, tearing out ideas. I brought it to the first meeting, and the surprising thing is that they cared. They were treating me as an equal, and it encouraged me to have my vision.”
The result was two polarizing cosmetic concepts that comprise the 15-piece collection. “One was this really fresh-faced, cleaner, daytime look and the other was much more vampy with a big focus on the eyes, and I’m both of these things,” Shields explained. “I like the natural part of myself, and I like the sexier side, too. I just could not make up my mind between these two very diverse looks. So I thought, ‘Maybe they’ll like one better, or say this is the one for the market.’ It was like trying to pick a wedding dress.”
True to her signature look, the collection includes a few brow-boosting buys, like the Veluxe Brow Liner in a midtone muted gray and a brow set with clear gel. There are two Veluxe Pearl Fusion Shadows, a Crèmeblend Blush Duo, two lipsticks, two lipglasses, two nail lacquers, and the Optimum Black Opulash mascara – all in packaging inspired by Shied’s recently redecorated West Village space. It also includes includes a 16-shade shadow palette of neutrals in a number of finishes for an endless number of looks. Prices will range from $17 for the nail lacquers to $85 for the pumped up palette that will hit shelves October 2. “In every palette I’ve ever bought, there always seems to be something missing — like a highlighter or a crease color,” she said. “I always have to get a second one. So I wanted to make sure we got it all in one with this.”