By Lauren Luke

By  August 07, 2009

Over the past year, Lauren Luke’s how-to makeup videos on YouTube (aided by her genuine and approachable personality) have led her to internet fame—as well as to an amazing opportunity to create her own color cosmetics line, By Luaren Luke. The line consists of five all-inclusive palettes that contain everything you need for an easy and super-glam look—primer, shadows, blush, and lip color. Our favorite is the smoky eyes look, but there are plenty of gorgeous colors to choose from in the other palettes as well!


Sephora’s recently added its newest store to NYC’s Times Square, and we got a special sneak peek the night before its doors opened to the public—both of the store, and of Lauren Luke (the now-famous internet makeup guru) and her new makeup kits. The store was buzzing with excitement (before it even officially opened!), and makeup pros offered up their expertise with Lauren’s palettes.

By Lauren Luke is available at Sephora stores and!