Cameron Diaz Has Big Shoes to Fill with Her New Role

By  February 03, 2014

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Cameron Diaz has played many a role, but none have been a challenging as her role as Pour La Victoire’s artistic director as she gears up to launch her first collection for the brand.

“In the movie business things move quickly, even more so over the years,” Diaz told Footwear News. “But in fashion, you have pre-fall, holiday. You have all these little mini collections that you have to do. I can’t keep track of it. It’s literally not my language. But I’m trying to learn it. They are teaching me and I’m learning from them, and they are learning me. “

“When I first came to PLV, I saw the potential in it because it was a brand that didn’t have its own identity. It was a little bit all over the place,” the 41-year-old actress told Women’s Wear Daily. “I looked at is an opportunity to help create that.”

The result? A fall 2014 collection that “let go of the over-detailed shoes, the ones with too many bells-and-whistles,” lowered a few heels and tweaked a couple color combinations before earning the actress’ stamp of approval. “I don’t want girls to aspire to be me,” said Diaz. That’s not what this brand is about. It’s not about wearing a shoe I would wear. I want them to see themselves in this shoe.”

We don’t think that would be too much of stretch, Cameron. We’d be happy to do just that.