After months of anticipation, Charlotte Tilbury’s makeup line has finally made it to America.
The collection launches today at her eponymous site as well as online at Bergdorf Goodman, Nordstrom, Net-a-Porter, and Beautylish, and marks the end of a long journey for Tilbury to bring her personal mantra – “Give a woman the right makeup and she can conquer the world” – to life in the States.
Tilbury first discovered makeup at the age of 13, and it served to change her life by not only boosting her self-confidence but also turning it into a career choice. She now boasts a huge star-studded roster, including Kate Moss, Jennifer Lopez, Gwyneth Paltrow, Gisele Bündchen, Rihanna, and many more.
The artist started her line as a way to give women direction in the beauty aisle. “I wanted to revolutionize the retail experience for these women,” Tilbury said. “Even as a professional makeup artist, I walk onto the Beauty Hall floor and want to run in the opposite direction. There’s so much choice and so little direction, help and problem-solving and I wanted to set my brand apart from this.”
The result is a line of 95 items, including skincare, tools, and pouches based on 10 signature looks. From the Golden Goddess to The Uptown Girl, each colorway is inspired by beauty icons both past and present. Beautiful products aside, Tilbury’s main goal is to make beauty feel more welcoming to all. “Beauty is not an exclusive club – there are no unattractive women, just some that don’t know the power of makeup,” Tilbury said. “I was shocked to find out that 50% of women do not engage with make-up and the reasons are: they don’t know how to use it, they don’t know what suits them, they don’t have the time.”