The famous shoe designer partnered with Batallure Beauty to create a range of nail polishes to pump up pedicures with a truly luxe look and feel. The first to take the spotlight with be the shoe authority’s signature red hue, Rouge Louboutin, which will debut today at the Saks Fifth Avenue flagship and 15 Louboutin boutiques in the U.S. The rest of the shades of the first collection will hit shelves in time to unofficially close out the summer on August 31. “If I do beauty, I have to do it my way,” Louboutin told Women’s Wear Daily.
Priced at $50 a bottle, the formula boasts the highest percentage of pigment in the industry. The designer grouped his new beauty buys into three color families–Pop, Nude, and Noir and plans to add fresh hues to each category at least twice a year. The luxe lacquer will come housed in a 16-faceted bottle shaped by a hand-held flame, topped with a sharp black spike (whose underside shows up red like his sexy shoes), and arrives in a hand-made box. “I am someone who likes objects,” he explained. “I wanted the color to be almost frozen in a pack of glass. It’s actually a very classical bottle.”
The shoe designer naturally started with nail color, given that his first red bottom came courtesy of a bottle of lacquer at one of his early lookbook shoots. “I always end up questioning myself, ‘What should be on the nail?’” he said. Though he had tried a one off shade with MAC, it wasn’t until he spotted his vibrant soles at a Jeremy Scott show in Paris with former Le Figaro journalist Janie Samet that he decided to give a beauty line serious thought. “It made sense to me,” Louboutin said. “A lot of signs were there.”
But he’s not stopping there, as a Rouge Louboutin lipstick might be the next necessity on his list. Rouged lips, tips, toes, and soles? Oh my!