CK One Celebrates the Selfie with a Music Mashup

By  July 01, 2014

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CK One is turning up the tunes to celebrate 20 years in the beauty biz!

The brand reached out to a slew of up-and-coming musicians to model in its milestone fragrance campaign, including singers like Dev Haynes, Samantha Urbani, sister duo Say Lou Lou, Taeyang, Kelela, and Evian Christ. CK one also tapped artist Ally Marzella, fashion photographer Michael Bailey Gates, photographer and designer Petra Collins, as well as mega models like Edie Capmbell, Stephan James, Ali Michael, Jing Wen, Lucky Blue, Maggie Laine, and many more!

Mario Sorrenti channeled everyone’s selfie obsession by shooting the collage of images from the perspective of a camera phone for the print campaign. The cast continues to find ways to express themselves digitally in the TV spot that features an exclusive demo by Christ.

 

Fashionistas and fragrance fanatics can get the latest on the brand anniversary antics by following the hastag #ckforme or its Tumblr and new Snapchat accounts. “After breaking boundaries 20 years ago as the original shared fragrance, ck one remains a best-selling fragrance globally,” Steve Mormoris, Senior Vice President of American fragrances at Coty Prestige, said in a statement. “The new campaign captures the relevance of the brand for a new generation.”

We can’t wait to add everyone to our summer playlist!