Hitting shelves in September, the scent will capture a “more sophisticated and seductive side of the brand,” making Poésy the perfect choice. “We chose Clémence as she is a natural fit for the brand. To us, she defines what effortless French seduction stands for,” Françoise Mariez, senior vice president of International European Marketing Licenses for Coty Prestige, told Women’s Wear Daily.
Poésy served as the face of the brand from 2008 to 2010 before landing roles in the final chapter of the Harry Potter saga, 127 Hours, and Gossip Girl – all with a new film, GHB: To Be or Not to Be, slated to hit theaters later this year. Talk about a double threat!