Almost fifty years ago, Elizabeth Taylor brought the magic and wonder of Cleopatra to film, thanks to her portrayal of the Egyptian goddess in the epic film. Now, in celebration of the anniversary, Bulgari is partnering with Twentieth Century Fox Home Entertainment for an epic celebration that mixes her love for jewels with the Cannes Film Festival.
In the midst of the millions of dollars and years spent creating the majestic tale two monumentous relationships were created: “Le Scandale” between Taylor and Richard Burton and what would turn into an ongoing partnership between the couple and Bulgari. Her collection of jewlery from the Italian house is a wonder to review, cultivated with no expense spared. As Burton famously once said of his beautiful wife, “The only word in Italian she knows is Bulgari.”
As the anniversary of the fim grows closer, it turns out that the film has been digitally restored and guests at the Cannes Film Festival will be the first to enjoy the world premiere. In lieu of the beauty that was Taylor, Jessica Chastain has been tapped to host the screening at Cannes, wearing four different pieces by Bulgari during two different scenarios.
Additionally, Kate Burton, daughter of Richard Burton, and Chris Wilding, son of Elizabeth Taylor, will be in attendance, along with two of Taylor’s costumes from the film and a selection of Taylor’s favorite Buglari jewels—including the handheld mirror that was gifted to Taylor by the Cleopatra crew.
But that’s not all. To honor the relationship Taylor and Burton built with Bulgari, the design house will also unveil an exclusive jewelry piece inspired by Ms. Taylor. It will be auctioned off during 2013, and proceeds will go to The Elizabeth Taylor AIDS Foundation (ETAF).
If you’re not one of the lucky individuals heading to Cannes, fear not. Cleopatra will be re-released in 200 theaters on May 22nd and on Blu-ray disk on May 28th, as part of the 50th Anniversary celebration.