Collaboration Salad: Chiara Ferragni Teams Up with Steve Madden and Guess

By  December 04, 2013


Chiara Ferragni, the blogger behind the website, The Blonde Salad, teamed up with shoe giant Steve Madden for a limited-edition capsule collection of nine styles to debut Spring 2014. Ferragni is no stranger to shoe design; she has her own line in Italy where she serves as creative director but she was surprised to actually work with the man himself behind the multi-label shoe brand.

“I assumed I would meet with his [team], but it was him,” she told Women’s Wear Daily. “He’s passionate and knows a lot about Italy and my roots, so it works.” And she’s always been a fan of Steve Madden. “My first feminine shoes were Steve Maddens. I was going out in his heels when I was 17.”

Her Steve Madden kicks won’t be the only campaign The Blond Salad is fronting. Ferragni partnered with Guess for their All I Want is Everything digital campaign featuring pieces from the holiday collection like beautiful holiday dresses, a statement sequin jumpsuits, must-have leather pieces and sexy jumpsuits.

“[Chira’s] daring and effortless style sets trends worldwide and this campaign highlights exactly why [she] is the most followed blogger in the world,” a release from the brand said.

Congrats to The Blonde Salad on such great collabs!