Cool Collaboration: Gwen Stefani to Launch Harajuku Mini for Target

You’re little ones’ wardrobes are about to get a little funky and very fabulous. Target is partnering with fashion and music icon Gwen Stefani to launch Harajuku Mini for Target, an exclusive collection featuring affordable apparel and accessories for babies, kids, and tweens. Debuting in stores just in time for the holiday season, the first installment of the fashion-forward collection will be available beginning November 13 at Target stores and on Target.com.

“Harajuku Mini is a dream come true. I’ve always wanted to do a cool children’s fashion line inspired by the super cute and playful kids clothing you find in Japan. The whole idea is about being creative, expressing your own individuality and having fun getting dressed,” said Stefani. “Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”

Harajuku Mini for Target is inspired by Japanese street-style and infused with a Pop Art aesthetic.  Retail prices will range from $3.99 to $29.99.