Cruising Around Hollywood With the Mercedes-Benz Fashion Force

By  March 02, 2011

The Friday night thunderstorms in LA couldn’t rain on our Oscar party parade. We were invited to cruise around Hollywood in a brand new Mercedes- Benz CLS63 AMG as part of the Mercedes-Benz Fashion Force. The  style squad, which launched during Mercedes-Benz Fashion Week in New York, is headed up by the adorable Brad Goreski. Throughout Oscar week a few lucky influencers had the opportunity to roll with the Fashion Force.

We jetted through the Friday night downpour and into the car, where we scoped out the souped up interiors and headed off to a few of the evening’s hottest bashes. Here’s a peak at the parties we hit up and the style setters we spotted along the way:

The Party: QVC Red Carpet Style Party

The Location: The Garden at the Four Seasons Beverly Hills

Style Setter Sightings: Oscar Nominee Melissa Leo in Marc Bouwer,  Kim Kardashian in a gold sequin bolero from the K-Dash collection, Donald and Melania Trump, Mad Men costume designer Janie Bryant, Nicole Richie, Gossip Girl’s Kelly Rutherford, and Mandy Moore.

The Swag: Guests who were lucky enough to score a wristband left with a cheeky LOGO by Lori Goldstein tote stuffed with goodies available exclusively at QVC.


The Party: Vanity Fair, L’Oreal Paris and Lucky Brand Host D.J. Night

The Location: Vanity Fair Parlour at Palihouse

Style Setter Sightings: Mia Moretti, Caitlin Moe, Nicole Lyn, and Daisy O’Dell spun for the crowd in style as Louise Roe and Jennifer Morrison danced into the night.

The Swag: Guests were treated to mini makeovers at the beauty bar complete with free samples of L’Oreal Double Extend Eye Illuminating Mascara, Infallible Le Rouge Lipstick, and Studio Secrets Professional One Sweep Eye Shadow. In the Trident Vitality Lounge the crowd enjoyed mini massages, an abundance of gum, and an Oxygen bar, where guests could inhale Trident’s newest flavors.