The newest additions for his long-term collaboration keeps the focus on fit, fabric, comfort, and style, featuring raglan-sleeve jersey and henleys, vests, three-packs of trunks, plus ribbed and jersey pajama pants and shorts – all in 50 shades of grey.
The soccer star headed to the East End of London to show off the new loungewear and undies in a old-style sports club changing room that surely fogged up a few mirrors along the way. Beckham was excited at the chance to tap into his athletic legacy for the shoot. “I love the heritage athletic style of the new pieces in my Bodywear collection at H&M.,” he said. “It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.”
Now we’re crossing our fingers for a hot new commercial from the retailer!