Day in the Life: Jackie Nasser, Rue La La Fashion Director

By  June 26, 2014

Day-in-the-Life--Jackie-Nasser

Jackie Nasser had made it her mission to ensure the the looks we love on the catwalk work as wearable pieces on on the sidewalk. After trend spotting for Elle and Styleist, she got her feet wet with e-commerce through Lucky and StyleFind. Last year, she opted for members-only status with Rue La La. Glam caught up with the fashionista to share some of the details of a typical day, including creating inspiration boards for Fall 2014, attending market appointments, and reviewing the latest boutiques before they go live:

8:00 AM I wake up and immediately head to the kitchen for a cup of green tea and Vegemite (an Australian staple) on toast. It makes me feel at home and I can’t start my day without it.
8:15 AM I hop in the shower and get dressed. Since I need my morning routine to be as quick as possible, I always choose (and steam) my outfit the night before. I typically go with a dress, a necklace, and heels – easy yet always polished.
8:30 AM I take Cleo, my dog, for a quick walk around McCarren Park.
8:45 AM I order an Uber to the office. Since moving to Brooklyn, I’ve become completely dependent on the app. It generally takes me around 30 minutes to get over to our offices on Bryant Park. I use that time to call my team and ensure we’re on track for the day and to check my Bloglovin feed to catch up on Who What Wear, Refinery29, and Into The Gloss.
9:15 AM I arrive at the office, but grab a soy latte from the coffee shop next door before heading up. Once I’m at my desk, I print out my agenda for the day. Every day is different – a mix of meetings, events, previews, and styling sessions.
9:30-10:30 AM I meet with my editorial team and go over the game plan for the day. Today we’re creating our inspiration boards for Fall 2014. We pull from runway reports, red carpet photos, and street style shots. I see Dior’s super-bright, structured dresses being huge for fall, along with fashion sneakers – from DKNY to Chanel, they were all over the runways. Once our boards have been finished, we share them with our great team of buyers who then go to market and source product for our fall Boutiques.
10:30 AM-12:30 PM I head out to market with our merchants to meet with designers and see their upcoming collections. I try to go out to market as much as possible to get a feel for the latest designs and to select the best product for our Boutiques.
1:00-2:30 PM I head to lunch with our brand partnership team at Koi. In the past I’ve worked with them to create really exciting Boutiques based on The Other Woman, Bonnie & Clyde, and American Horror Story. I order crispy rice with spicy tuna and we discuss some of the new Boutiques we have coming down the pipeline.
3:00-4:00 PM Every day at 3:00 PM we have creative reviews, in which I give feedback on everything from models and styling to lead images and copy to make sure all of our upcoming events are telling the right story and staying true to the brands we’re representing.
4:00-4:30 PM The studio sends me images from a few of our upcoming Boutiques: “10 Ways to Wear” and “Editor’s Picks.” I look through each to ensure the styling, model, and makeup are all what we originally planned. I can get a bit distracted during this particular task – there are so many things I want for myself in these sales! In this iteration of my “Editor’s Picks,” I’m coveting vintage Chanel jewelry — so classic. As I’m reviewing images, I’m calling our lead stylist, our art director, and my fashion editor, who are all based in Boston, with feedback and questions. It’s a major group effort to get every sale up on site and looking flawless. At this point, though, I like to think we’ve become a well-oiled machine.
6:00 PM After I wrap up at the office, it’s dinner and drinks with the girls. I used to work at Condé Nast and Time Inc., and we all have a standing weekly dinner date. ABC Kitchen is usually our restaurant of choice – their spinach and goat-cheese pizza and their pretzel-dusted calamari are to die for.
8:30 PM Back at home, I catch up on a couple of shows. If my husband is around, we watch Fargo, Mad Men, or The Americans. If he isn’t, I get to watch The Bachelorette or The Real Housewives… in peace.
10:30 PM Bedtime – but not before I do a little reading. Right now, I’m engrossed in Double Down, the sequel to Game Change. I love all the behind-the-scenes drama in the political world.