“I was looking for a rebellious attitude, which is so closely tied to denim,” Lady Gaga’s former stylist told Women’s Wear Daily. “The second campaign was much more about the group, the gang, the tribe, the community. The people got to us in different ways but they’re connected visually, physically, mentally and denim is the thing that unites all of them. And that’s the theme and the tag line — we are connected.”
To get his point across, Formichetti, not like his Fall 2013 campaign featuring people he found on Tumblr, unconventionally cast New York-based—and wheelchair bound—fashion blogger, Jillian Mercado, behind the site, Manufactured 1987 in his Spring 2014 campaign.
She is among almost two dozen subjects, including a few models, and visual artist James Astronaut, who she is pictured with above.
“It’s never easy for her to move from point A to point B, but she’s totally fearless and has really been an inspiration to me,” Formichetti said. “You don’t have to be a conventional model type to represent a brand.”