Dior Addict Gets Lippy With Its Latest Launch

By  March 28, 2014

dior-addict-fluid-stick

While Peter Philips is digging his claws into Dior’s beauty portfolio, the brand is already prepping to launch a lip color revolution for its Addict line.

Don’t let the pretty packaging fool you. Though it looks like a typical lippie, the Dior Addict Fluid Stick brings the best of both lip-gloss and lipstick together. The formula, which comes in 17 shades, boasts a blend of wax-free pigments paired with water and glycerol for weightless, kissable color that lasts for hours. “Traditionally, lip glosses are made of color pigments mixed with oil,” Lisa Hawkins, senior vice president of marketing, education and events for Parfums Christian Dior North America, told Women’s Wear Daily. “Our formula mixes the pigments with water and other ingredients.”

Sasha Luss fronts the campaign (with Steven Meisel behind the camera) which will appear when the Fluid Sticks hit Macy’s shelves in April exclusively before rolling out to department and specialty stores in May. Don’t worry; we’ve already marked our calendars so we can snap up this new lippie for our collections.