Dove Says, ‘Thanks Dad!’

By  June 11, 2014

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This Father’s Day (did you get him a gift yet?), Dove wants us to honor the first man in our life: Dad.

The brand released a new film, Calls for Dad, which chronicles the huge role dads play in their children’s lives . From potty training and scaring away the monsters under your bed, to soothing your first heartbreak and dancing at your wedding, the clip highlights all those little moments when we need Dad most.

Dove recently found that while 75 percent of dads are responsible for their children’s emotional well-being, only 20 percent found that reflected the media. Dads on TV and in movies are frequently portrayed as being confused and overwhelmed when it comes to their little ones, but that depiction couldn’t be further away from the truth. Here’s hoping we’ll start to see dads get more cred on screen.

Haven’t seen the clip? Check out the video below: