Disclaimer: Grab a box tissues before you watch the video above.
The brand reached out to a former San Jose forensic artist, Gil Zamora, to draw a series of women. But here’s where the activity gets interesting. First, the women describe how they look, while the artist prompts them to detail everything from hair length, facial structure, and their most prominent features. Meanwhile, the women participating were asked to get to know one of the others involved and were later prompted to describe the other’s face, thus having the artist create two very different images of the same person. Clearly, the side-by-side comparisons emit a strong reaction from the participants as well as viewers.
Dove looked to exhibit how women could be their own biggest beauty critics. “Only 4% of women around the world consider themselves beautiful,” the brand stated. “We decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”
And it’s true! Women from all walks of life share these feelings, and those in the fashion and beauty industry can feel like they are under an even harsher light, given their profession. We tend to lose sight of what makes us unique in order to fit in with our colleagues. But we should take a moment every once and awhile to look inwards and view ourselves in each other’s eyes and value what each of us share. Beauty and fashion are meant to be an expression of self and a way to play—have fun with it and embrace your own brand of beauty!
Update: If you did shed a tear or two watching the video, you’re not the only one. Dove’s social experiment and the controversy it created has spurred the clip to become the most watched ad of all-time! According to Mashable, the video has been translated into 25 languages and has been viewed over 114 million times, beating out the Evian Roller Babies ad from 2009. What an impact!