D’USSE’s Cognac Debut Brings Out Jay-Z and Co.

By  May 11, 2012

When Jay-Z — one of the best lyricists-turned-business-moguls of all time — enjoys a certain drink, it’s safe to say it’s as good as gold. Add the maven’s exclusive inner circle, a stellar New York City venue, and the proclamation of D’USSE, “a bold new expression of cognac,” and you’ve got the perfect blend for a night among Gotham’s who’s who. Can’t knock that hustle!

This week the stars aligned to celebrate the New York debut of Bacardi’s cognac venture, D’USSE, a smooth VSOP produced at the celebrated Chateau de Cognac in France. The exclusive launch, at the equally-exclusive Top of the Standard space in the city’s Meatpacking district, featured three D’USSE cognac signatures: a neat Perfect Pour, the Benedictine and Grenadine spritzed Lorraine 75, and an apricot brandy-blended Crusaders Cross, all concocted by famed mixologist Justin Noel.Also in attendance to endorse the Hennessy rival were Solange and Tina Knowles (sans Beyoncé and baby Blue); producers and N.E.R.D. dream team Pharrell Williams and Chad Hugo; society fixture Genevieve Jones; “The Tanning of America” author Steve Stoute; Hot 97 personality Angie Martinez; former Cheetah Girl Adrienne Bailon; a scruffy, incognito Jake Gyllenhaal; and Roc Nation DJ Jus Ske, who set the tone with a Jay-Z-laden soundtrack.

And to think, all it took was a sultry little cognac bearing a gold Cross of Lorraine to pad that type of guest list. Perhaps, D’USSE, can bring us some A-list company for our next swanky nightcap.Available in June at fine wine and liquor retailers nationwide for $44.99.