In any event, this is big news. eBay is teaming up with the British Fashion Council to create BFC Contemporary, “an initiative aimed at helping fashion designers in the contemporary segment of the market with mentorship, strategy and commercial opportunities.”
“Each of the inaugural BFC Contemporary designers possess incredible creativity and strong brand concepts,” said Caroline Rush, CEO of the BFC. “These designers mark a new wave in British contemporary design, the rise of which we aim to fuel with this new initiative.”
Alexis Barrell, Georgia Hardinge, Paper London, Prism and Zoë Jordan are the inaugural BFC Contemporary class and will have their business plans, collection plans, pricing, on and offline presence examined by members of the BFC and eBay’s head of fashion brands Melanie Smallwood. Each designer will also undergo bespoke mentoring sessions.
The designers will create a limited-edition piece that will be sold at the BFC Contemporary shop in September on eBay.co.uk.