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It’s only May, but I’m already itching to hop onto the NJ Parkway and get to the shore as quickly as I can. Given my seasonal dedication to achieving a killer tan and making it to all of my favorite ice cream shops before the end of August, my beach staple is a good pair of flip-flops to take me straight from my beach chair to my vanilla-chocolate swirl.
Beach flip-flops are the kind of accessory that should be replaced year after year (assuming, that is, they don’t get lost anyway), so naturally I’ve been on the hunt for a new pair. Well, Mara Hoffman has answered my prayers in the form of vibrant, un-lose-able Havaianas. A self-acknowledged “print enthusiast,” the designer applied her “’Mara Hoffman filter’” to Havaianas to yield a brightly colored collaboration. Of the collaboration, Hoffman said, “It was kind of a no-brainer marriage. We both represent the same free-spirited, travel aesthetic and it was fun to be able to expand into a category that we don’t do on our own—they’re the go-to for flip-flops and it was awesome.” That it is, Mara, and that’s why I bought three pairs. (sharing is caring, right Mom?) - Lauren Kaplan