Fergie is using her natural flair and her Wet ‘n’ Wild collection for a good cause.
The singer and soon-to-be mom has developed the Perfect Pout V.I. Pink lip color for her CenterStage color collection with the affordable beauty brand to benefit the American Foundation for AIDS Research (amfAR). The lip color itself comes in a shimmery soft, blue-based pink and approximately $.50 of every purchase will go directly to the non-profit. She’s not stopping there; she plans on making it an annual campaign by featuring different beauty products to benefit the organization.
The songstress was initially inspired to create the project after she served as the face of MAC’s Viva Glam campaign back in 2008 and wanted to pay homage to the brand’s crusade. “For me, it was really important to have a charitable component to my cosmetics line,” she told Women’s Wear Daily. “I did the MAC Viva Glam campaign, and I was inspired by the cause and motivated to do something myself. Wet ‘n’ Wild has been amazing, and we’ve really pushed this forward and embraced it with open arms.”
The V.I. Pink Lip Color is available at WNWBeauty.com for $3.49.