In news that no one is surprised to hear: Louis Vuitton finally confirmed that Nicolas Ghesquière is the new artistic director of women’s collections, effective immediately, as reported by Women’s Wear Daily.
“Louis Vuitton has always incarnated for me the symbol of ultimate luxury, innovation, and exploration,” Ghesquière said. “I am very honored of the mission that I am entrusted with, and proud to join the history of this great maison. We share common values and a vision.”
The French fashion house said the 42-year-old designer would bring “a modern creative vision to the house’s women’s collections, building on the values of refinement, asavoir faire and extreme quality.”
We get to see what that vision looks like for ourselves when the former creative director of Balenciaga shows his first collection for the luxury label in March—as the brand celebrates its 160th anniversary in 2014.
He will most definitely usher in a new era, while perhaps helping Vuitton reach the hyper-luxury realm the brand is reaching for. He did manage to make Balenciaga the place to be seen during fashion week with the industry’s elite, so this could be a welcomed change after Marc Jacob’s departure, ending his 16-year tenure.
This new era could mean a ton of things, like inter-seasonality, which Ghesquière expressed wanting to experiment with while breaking fashion’s rules. “Now is my time to question inter-seasonality—it’s always the opposite season somewhere in the world—and fashion’s need to be global while respecting the environment and local cultures and of course the usual six-month cycle for collections,” he told Berlin-based culture magazine, 032C. “I may decide to fulfill that mission again, and I’ll always enjoy it as I always have. Another part of me absolutely wants to break those rules.”
Either way, this is win-win for Vuitton and we are happy to see Ghesquière fielding creative requests again. Is it Paris Fashion Week Fall 2014, yet?